"Squid Game" is causing a fashion explosion
Netflix's new TV series "Squid Game" is popular all over the world. Everyone is talking about the dystopian storyline, fascinating characters, surreal set designs and retro-style costumes of the series. The costumes shown in the play provide inspiration for the upcoming Halloween and quickly become popular on global online shopping sites. This TV series contains a lot of fashion trend elements, and it also caused an unexpected fashion explosion.
In this dystopian thriller, a divorced father in financial trouble is invited to participate in a mysterious life-and-death struggle. After accepting the invitation, he is placed in a surreal environment where he meets other participants. They all wore the same clothing: a dark teal tracksuit with numbers 001 to 456 and a pair of white slip-on shoes. Soon, the game staff joined them. They wore pink jumpsuits and covered their faces with the masks of the game controller buttons.
The costumes of "Squid Game"
The popularity of the Squid Game has led to a sudden upsurge of clothing related to the fashion shown in the series. Of course, these fashion clothes are turned into the style direction of many Halloween costumes. An impressive series of Squid Game-style costumes have appeared on several popular e-commerce websites. According to the data, the green sportswear, boiler suits, and exact replicas of the soldiers' weird black masks in the show are the best selling.
According to Vogue Business reports, Lyst's data shows that the influence of "Squid Game" has been recognized. Although the show's fashion style is less recognizable than "Bridgetown", consumers have already begun to buy its iconic clothing, especially for their Halloween costume.
Within a few days of its release, global searches for retro-style sportswear (+97%), white loafers (+145%), red jumpsuits (+62%), and white label t-shirts (+35%), the volume has soared. In the past week, Vans is the most-watched casual shoe, and the demand for blue and green has increased by 130% every week.
The heroine of "Squid Game"
A more exciting scene is that the fashion industry's commercial bet on "Squid Game" came so quickly.
Since the show's premiere on September 17, HoYeon Jung Instagram followers have soared from 40,000 to 15 million, making her the Korean actor with the most fans on the platform. As a former model, Jung has walked for Louis Vuitton at the 2017 spring and summer fashion show and has also cooperated with other top luxury brands such as Chanel, Fendi and Miu Miu.
The fashion explosion from TV dramas
The shaping of fashion trends by TV dramas is becoming more and more important. "Emily in Paris" triggered a surge in searches for Kangol bucket hats. The return of the academic aesthetic was inspired by "Gossip Girl". And Balenciaga's broadcast of an episode on its Spring/Summer 2022 fashion show.
All these examples show that the influence of film and television dramas on culture and fashion cannot be underestimated. Major brands can expand their influence through television exposure, like "Squid Game", which may cause a fashion explosion at any time.
Last but not least, are you interested in the clothes of "Squid Game"? You can click here.
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